Dhamaal 4 Crosses 100 Crore, Becomes the Franchise's Biggest
Indra Kumar's comedy holds through Nolan's arrival and posts the strongest second weekend of any Hindi film this month.
By Bolly Bourse Desk
Dhamaal 4 has crossed the 100 crore mark in India net collections, making it the highest-grossing entry in a franchise that began in 2007. Trade trackers put the film at 111.75 crore after nine days, with the second Saturday holding firmly despite the arrival of Christopher Nolan's The Odyssey in the same corridor.
The pattern is the one distributors like most: an opening day of 14 crore that grew across the first weekend to 28.5 crore on Sunday, then weekday holds in the 6 to 9 crore band. Films that grow into their weekend rather than front-load tend to have families in the audience, and family audiences return.
Against a reported production and promotion cost of 150 crore, the film has now recovered roughly two-thirds of its outlay from theatres alone, with the streaming deal reported earlier this week cushioning the rest. Ajay Devgn, Riteish Deshmukh, Arshad Warsi and Javed Jaffrey return in the ensemble, with Indra Kumar directing his fourth entry in the series.
The next test is Friday, when Raftaar and two smaller Hindi titles list, followed by Spider-Man: Brand New Day on 30 July. Trade expectations put the final India net between 125 crore and 135 crore.


More from the Journal
