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Analysis

Alpha and the 250-Crore Question

Two weeks in, YRF's first female-led spy chapter is testing the universe's economics.

By the Bolly Bourse Desk

At 53 crore net against a reported 250 crore cost, Alpha is the Spy Universe's first genuine stumble in theatres. The film's fate now rests on overseas legs and a large satellite and streaming package.

For the trade, the real question is sequencing: how the result shapes the timeline for the next Tiger and Pathaan entries.

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